Lady Lilith Posted May 29, 2014 Share Posted May 29, 2014 http://kotaku.com/watch-dogs-pr-stunt-ends-with-bomb-squad-called-to-news-1582503610 A PR stunt for Ubisoft's new Watch Dogs game has backfired, with a Police bomb squad called to the offices of an Australian news station.P A package arrived at the offices of Ninemsn yesterday, containing a letter and a small safe. Media industry site Mumbrella reports that the letter told the addressee to check their voicemail, only that reporter didn't have a new voicemail. When they then punched a pin code into the safe, the safe started beeping.P Growing slightly concerned it might be an explosive device, Ninemsn started calling other newsrooms to see if they'd gotten a similar package.P "This is definitely the other side of the line in terms of what it's safe for a PR company to send anonymously to a newsroom", Ninemsn's Hal Crawford told Mumbrella. "The thing was black, heavy and slightly creepy. "We did check with other newsrooms to see if they had received a similar package as we thought it was a PR stunt, but no-one else had. We weren't panicked at any point, but given there was no note explaining what it was, we had to take sensible precautions."P That meant evacuating some staff and calling the bomb squad, who opened the safe (you can see it pried open up top) to find...a copy of Watch Dogs, a baseball/iconic cap and a beanie. The beeping safe probably wasn't a smart idea, considering we live in an age where this type of thing actually had a good chance to be an actual bomb, if you weren't in on the PR stunt. Reminds of stories I've heard of people forgetting their bags at like a train station and someone calling the bomb squad on the bags. 1 Link to comment Share on other sites More sharing options...
PSNP is crap i left Posted May 29, 2014 Share Posted May 29, 2014 (edited) They must've been scared shitless. All for a copy of Watch dogs, 2 Headwears and a baseball. I would be so f***in pissed lol Edited May 29, 2014 by Shin Link to comment Share on other sites More sharing options...
stitchesnscars Posted May 29, 2014 Share Posted May 29, 2014 https://www.youtube.com/watch?v=yJxCdh1Ps48 Link to comment Share on other sites More sharing options...
Lady Lilith Posted May 29, 2014 Author Share Posted May 29, 2014 https://www.youtube.com/watch?v=yJxCdh1Ps48 How in the world did that not auto embed? Link to comment Share on other sites More sharing options...
stitchesnscars Posted May 29, 2014 Share Posted May 29, 2014 Not sure why it didn't. Link to comment Share on other sites More sharing options...
DarkStar83x Posted May 29, 2014 Share Posted May 29, 2014 Should I laugh or facepalm? Link to comment Share on other sites More sharing options...
Sakraali Posted May 29, 2014 Share Posted May 29, 2014 Should I laugh or facepalm? Facepalm, as that kind of PR stunt should've never gotten approved in the first place. Link to comment Share on other sites More sharing options...
Dr_Mayus Posted May 29, 2014 Share Posted May 29, 2014 Well now we have to wait and see how Ubisoft will top this one . Maybe a guy in a white cloak can jump off a building and start stabbing people. Seriously though, publicity stunts are done to get attention and this got attention. If no one called the bomb squad this would have been a one day story and instead it is trending all over the world. Link to comment Share on other sites More sharing options...
nenugalimas Posted May 29, 2014 Share Posted May 29, 2014 For their next stunt they should send some decapitated heads with a note saying "from Vaas with love". Link to comment Share on other sites More sharing options...
Masamune Posted May 29, 2014 Share Posted May 29, 2014 Should I laugh or facepalm? 1 Link to comment Share on other sites More sharing options...
Malfuras Posted May 29, 2014 Share Posted May 29, 2014 Shouldn't laugh really but..... hehe. Link to comment Share on other sites More sharing options...
TheVader66 Posted May 29, 2014 Share Posted May 29, 2014 Damn it Ubisoft 1 Link to comment Share on other sites More sharing options...
Jon-Patrick-S Posted May 29, 2014 Share Posted May 29, 2014 Well this definitely tops EA mailing out illegal weapons as a PR stunt. Link to comment Share on other sites More sharing options...
STRANGEgenius Posted May 30, 2014 Share Posted May 30, 2014 Its a just stupid PR stunt, but it worked. Link to comment Share on other sites More sharing options...
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